Good Advice about forwarding emails

A friend who's a computer expert received the following from a system administrator for a corporate system. It is an excellent message that absolutely applies to all of us who send emails. Please read the letter below, even if you're sure you already follow proper procedures. Do you really know how to forward emails? Only 50% of us do.

Do you wonder why you get viruses or junk mail and hate it? Every time you forward an email there is information left over from the people who got it before you. Namely their email addresses and names. As the messages get forwarded along, the list of addresses build and build, until all it takes is for some poor sap to get a virus and his/ her computer can send that virus to every email address that has come across his computer. Or, someone can take all of those addresses and sell or send them junk mail in the hopes that you'll go to the site and he'll make five cents for each hit.

How do you stop it? There are several easy steps. Try the following if you aren't doing it already:

(1) When you forward an email, delete all of the addresses that appear in the body of the message at the top. That's right, delete them. Highlight them and delete them, backspace them, cut them, whatever it is you know how to do... It only takes a second. You must click the 'Forward' button first and then you will have full editing capability against the body and headers of the message. If you don't click 'Forward' first, you won't be able to edit the message at all.

(2) Whenever you send an email to more than one person, do not use the To: or Cc: fields for adding addresses. Always use the BCC: (blind carbon copy) field for listing the addresses. This way the people you send to will only see their own email address. If you don't see your BCC: option, click on where it says To: and your address list will appear. Highlight the address and choose BCC and that's it, it's that easy. When you send to BCC, your message will automatically say 'Undisclosed Recipients' in the 'TO:' field of the people who receive it.

(3) Remove 'FW ' in the subject line. You can rename the subject if you wish or even fix the spelling.

(4) Always hit your Forward button from the actual email you are reading. Ever get those emails that you have to open 10 pages to read the one page with the information on it? By forwarding from the actual page you wish someone to view, you stop them from having to open many emails just to see what you sent.

(5) Have you ever gotten an email that is a petition? It states a position and asks you to add your name and to forward it to 10 or 15 people or your entire address book. The email can be forwarded on and on and can collect thousands of names and addresses. A FACT: The petition is actually worth a couple of bucks to a professional spammer because of the wealth of names and addresses contained there. Do not put your email address on any petition. If you want to support the petition, send it as your own personal letter to the intended recipient. Your position may carry more weight as a personal letter than a laundry list of names and addresses on a petition. (And don't believe the ones that say that the email is being traced, it just ain't so!)
Some of the other emails to delete and not forward are:

1. The one that says something like, 'Send this email to 10 people and you'll see something great run across your screen.' Or sometimes they'll just tease you by saying 'some-thing really cute will happen.' IT AIN' T GONNA HAPPEN! (We're still seeing some of the same emails from 10 years ago!)

2.. Don't let the bad luck ones scare you, trash them .

3. Before you forward an 'Amber Alert', or a 'Virus Alert', or some of the other emails floating around now-a-days, check them out first. Most of them are junk mail that's been circling for YEARS! Just about everything you receive in an email that is in question can be checked out at Snopes. Just go to www.. snopes.com or to truthorfiction.com. It's really easy to find out if it's real or not. If it's not, don't pass it on.

So please, in the future, let's all help in stopping the junk mail and the viruses.

Finally, here's an idea!!! Let's send this to everyone we know (but strip my address off first, please).

Twitter Traffic Exposed Review

Twitter is growing fast right now, and as Internet marketers, we need to capitalize on this trend to ride the waves and increase our sales.

Two guys I know in the Internet marketing circle, Jani G & Ian Fernando, have just released a course on exactly how to do this.

This course is called Twitter Traffic Exposed. http://preview.tinyurl.com/o2yy48

While going over the sales page of this particular e-book, I was impressed and decided to go ahead and make the purchase myself. Fortunately, it was worth the money spent!

The e-book in question is Twitter Traffic Exposed http://preview.tinyurl.com/o2yy48 by Jani G and Ian Fernando. I dug right into the training and, before I knew it, had completed all 77 pages.

I have read several of the latest e-books and even created a Twitter product myself. Twitter Traffic Exposed is the real deal. I didn't find a bunch of tricks and gimmicks in this book. Instead, I found solid information on both the use of Twitter and great insight on social marketing in general.

One of the things that really stood out is the importance of have a unique profile (background image) that sets your Twitter page a step above the rest. It falls right in line with something Donald Trump said on The Apprentice this past Sunday. Those who are successful in life and business have to the better than the rest, all of the time! My dad used to tell me the same thing when I was growing , if a job isn't worth doing right, and doing your best, it isn't worth doing at all.

This is only a fragment of the great information contained within the pages of Twitter Traffic Exposed. If you are using Twitter for marketing and business, or are thinking about doing so, this is a great resource.

My friend informed me today that Twitter just received the coveted PR 9 on Google (page rank) so if you are not already using Twitter, now would be a great time to get started as it is only going to get bigger.

Twitter is a resource that is here to stay. It has been the talk of the television media and is quickly becoming a household term. Twitter Traffic Exposed is a great place to learn the right way to do things both on Twitter and in the world of Web 2.0.

Long story short, four stars guys! You have created a winner here! I can not wait to get into the videos tomorrow! Many thanks!

To find out more about Twitter Traffic Exposed, Go here: http://preview.tinyurl.com/o2yy48


Edward S Bumgarner
esbconcepts@verizon.net

AdSense related terms that you should know

Here is the list of AdSense related terms that you should know for sure:

Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).

Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on user’s browser. Note that the link unit impressions are also counted as ad unit impressions.

Click: A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.

Click through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.

Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.


esb©2009 blogger, writer

Any website can become a bill-board through Google AdSense program

We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.

With Google AdSense program, any website can easily become a bill-board:

1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc.

Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.

2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy.

So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.

3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings.

Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.

So, Google AdSense program has really made it easy to convert a website into revenue earning medium.
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Edward S Bumgarner Blogger, Writer, Collector, Photographer ©2009
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AdSense tips that you might have missed out on

Google AdSense program is one of the best online advertising programs that are in use today. AdSense program is beneficial to all the involved parties i.e. the advertisers, the website owners and the website visitors.

The popularity of AdSense program seems to be the most among the second group i.e. website owners. A number of website owners today use AdSense Ads on their websites in order to earn good revenue on a regular basis. They use a number of tricks and tips in order to maximize their revenues.

Besides the regular tips, there are some other AdSense tips which a number of people miss out on unless they are very careful:

1. Use multiple ad units: Google allows you to use up to 3 ad units and one link unit per web page. Since your revenue earnings are dependent on ad clicks and ad impressions, a higher number of ad units can potentially increase your AdSense earnings. However, do not go with the maximum allowed ad units if you don’t have enough content on your web page; this might offend the website visitors.

2. Use wider Ad format: Though Ad formats yield different results for different websites, the wider Ad formats (like rectangles) are generally known to be more effective than their narrower counterparts (there is a scientific explanation for this, but we can leave that out since we are more concerned with the results).

3. Limit the filters: Filters are useful for blocking the Ads that you don’t want displayed on your website e.g. Ads of competitors. However, too many filters can seriously limit your revenue earning potential from AdSense Ads. So, limit the use of filters to minimum.
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Edward S Bumgarner Blogger, Writer, Collector, Photographer ©2009
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AdSense Ad variations: Link Units and themed Ad Units.

Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:

Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc.

Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.

Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from.

The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful.

The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue.

As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your web page. Note that you are allowed to implement only one link unit per web page.
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Edward S Bumgarner Blogger, Writer, Collector, Photographer ©2009
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Getting the Maximum out of Google AdSense: Strategy Classification

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:

1. Traffic Generation: Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.

2. Converting traffic to Clicks: Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.

3. Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

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Edward S Bumgarner Blogger, Writer, Collector, Photographer ©2009
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